
AI POWER
from Mapping Your Marketing
AI Glossary: Unlock the Language of AI & Stay Ahead
No more confusion—get straightforward definitions of key AI concepts and buzzwords.
Partner With Us Today For Success
AI Glossary of Terms
A
Adversarial attack: Intentionally tricking an AI with misleading information, causing it to make mistakes.
Agent: An AI program or robot that can look around, understand its environment, and take action based on what it sees.
Algorithm: A clear set of instructions a computer follows to do a task or solve a problem.
Artificial general intelligence (AGI): A future type of AI that could understand most things and do tasks just as broadly and flexibly as a human being.
Artificial intelligence (AI): Teaching computers to do things normally needing human thinking, like recognizing images, answering questions, or making predictions.
Artificial neural network: A computer system loosely modeled after how the human brain works, capable of learning from examples.
Augmented intelligence: When AI works as a helpful tool to humans, rather than replacing them fully.
Automated machine learning (AutoML): Systems that automatically build or improve AI models without requiring deep technical expertise.
B
Backpropagation: How AI learns by correcting itself based on identifying its own mistakes.
Bias (in AI): When AI systems unfairly favor or discriminate against certain people or groups due to issues in their training data or design.
Big data: Very large and complicated sets of information that AI helps to analyze, because humans would struggle to process it manually.
Bot: Short for robot, usually means a software tool that performs automated tasks online.
C
Chatbot: A type of AI that talks with people through messages or voice, usually answering questions or managing simple tasks.
Classification: Putting information into groups based on their shared characteristics— like sorting emails as “spam” or “not spam.”
Clustering: Finding similarities between things and grouping them together, even without being told beforehand what the groups should be.
Computer vision: Teaching computers to "see" and understand images and videos.
Conversational AI: Systems that can have human-like conversations by understanding context and responding appropriately.
D
Data mining: Exploring large amounts of data to find hidden patterns or useful insights.
Data science: The process of studying information and data to discover meaningful insights and answers.
Decision tree: A clear, step-by-step decision-making tool that helps AI choose between different options.
Deep learning: A technique inspired by the human brain that teaching computers how to learn patterns in information, particularly good at tasks like recognizing objects or speech.
Digital twin: A detailed virtual model of a real-world object, used by AI to predict outcomes and behaviors.
E
Edge AI: AI that runs directly on devices like phones, cameras, or sensors instead of relying on remote servers.
Ethics in AI: Guidelines to make sure that AI technologies are developed and used safely, fairly, and responsibly.
Explainable AI (XAI): An approach that helps humans clearly understand why and how an AI makes decisions.
F
Face recognition: An AI technology that can identify a person based on their facial features using images or video footage.
Federated learning: AI learning technique where many devices (like smartphones) learn separately and then share their learning, protecting personal data privacy.
Feature: An important characteristic or trait that an AI uses to spot patterns in data, like recognizing a car by its shape or wheels.
G
Generative AI: An AI that can create new content, including text, images, music, or videos, similar to those a human would produce.
Genetic algorithm: A way of solving problems by simulating evolutionary processes— testing lots of ideas, then combining and improving the best ones gradually.
GPT (Generative Pre-trained Transformer): A popular type of AI capable of understanding and producing very human-like writing and conversation.
H
Hallucination (in AI): When an AI confidently gives incorrect or made-up information, even though it sounds believable.
Human-in-the-loop: Situation where human judgment is included in an AI system to supervise, guide or correct it.
I
Image recognition: AI’s ability to understand and identify content within a picture, such as recognizing objects, people, or scenes.
Inference: When an AI applies its learned knowledge to make decisions or predictions about new information or situations.
Intelligent automation: Using AI technology to automate tasks that typically need human thought or judgment.
K
Knowledge graph: A structured model that shows relationships between various ideas, entities, or concepts—helping AI understand context and connections.
L
Large language model (LLM): AI programs trained on vast amounts of text, capable of understanding, producing, and responding to language in very human-like ways.
Learning rate: How quickly or slowly an AI learns from new examples or feedback.
M
Machine learning (ML): Teaching an AI system to identify patterns on its own by studying examples and then making decisions or predictions from that knowledge.
Metadata: Information about other information; like date, time, or location data associated with photographs or documents.
Model: The method or program that an AI uses to understand patterns and relationships, and then make decisions.
N
Natural language processing (NLP): Teaching AI to understand, interpret, and respond to human language naturally and effectively.
O
Object detection: Recognizing and locating specific objects within images or video, like tagging each person in a group photograph.
Optical character recognition (OCR): A technology that lets AI read text from images and convert it into editable text.
Overfitting: An error where an AI system learns training examples too literally and fails to recognize similar but slightly different examples later.
P
Pattern recognition: The ability of AI to identify repeating structures, events, or trends within data.
Prediction: When AI uses its understanding of past information to guess what might happen next or answer questions.
Prompt engineering: The practice of carefully designing instructions or queries to help AI models produce better, clearer responses.
R
Recommendation system: AI systems that suggest books, movies, music, or products based on your past activity or preferences.
Reinforcement learning: Teaching AI through rewarding good choices and discouraging bad ones; similar to how animals learn by receiving positive and negative feedback.
Robotics: Combining AI with machinery to create robots that can complete tasks and interact with the physical world.
S
Sentiment analysis: Using AI to understand emotions, attitudes, and opinions expressed in text or speech—such as detecting whether an online review is positive or negative.
Supervised learning: Teaching an AI by showing it lots of examples with clearly-labeled correct answers so it learns patterns.
Synthetic data: Artificially generated information created to help train AI models, especially when real data is scarce or sensitive.
T
Transfer learning: Taking knowledge an AI gained from solving one task, and using that understanding to help it do better on a related, new task.
Transformer: A popular AI structure used especially for understanding language or sequences, making AI very good at processing text.
Turing test: A benchmark in AI to decide whether an AI can convincingly mimic human behavior or conversation enough that a human couldn’t reliably tell it’s not human.
U
Underfitting: When an AI does not learn enough detail from training examples, making its decisions too simplistic or inaccurate.
Unsupervised learning: Teaching an AI by letting it sort out patterns and relationships in data by itself, without any examples labeled with the correct answers.
User Experience (UX): How comfortable, clear, and enjoyable it is for a human user to interact with an AI technology.
V
Virtual assistant: AI software designed to help users complete everyday tasks like scheduling, answering questions, or setting reminders; examples include Siri, Alexa, or Google Assistant.
Voice recognition: AI’s ability to interpret and understand spoken words, converting human speech into text that a computer can understand.
Z
Zero-shot learning: AI’s ability to accurately identify or predict something it has never seen before, based purely on descriptions or context, without direct training examples.
Read Our Clients' Success Stories
Good reviews are vital and truly appreciated.

David Oz.
"Greg Goshorn is a joy to work with, and understands all things AI. He will help you to buy back many hours of your time... "


Evan M.
"If you want to transform your marketing with AI, Greg is the guy. "


David I.
"Greg volunteered to be a guest speaker with the Black Achievers Business Academy cohort. His presentation on AI was very well done and extremely timely. Greg was generous with his time and answered all questions."

Contact Our AI Experts Today
For a seamless experience, reach out to our team and see the difference.
Get In Touch Now
Don't miss out on transforming your business.
Schedule A Meeting
Discuss your needs directly with us for best results.
We care about our community, and exploring the rich history of Cincinnati is a great way to connect. Check out the Cincinnati Museum Center at https://www.cincymuseum.org, which offers insights into the vibrant culture and history of our city with engaging exhibits and events.