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July 11.2025

2 Minutes Read

Understanding the Battle for AI Protections in Video Games

Protest at Warner Bros. advocating AI protections in video games.

A Historic Strike: Actors Stand Against AI Threats

On July 10, 2025, the Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) celebrated a significant victory. After an 11-month strike, members overwhelmingly ratified a new three-year contract aimed at protecting video game performers from threats posed by artificial intelligence (AI). With 95% voting in favor, the interim agreement includes increased compensation alongside critical safeguards against the misuse of AI technology in the industry.

The Role of Voice Actors in Video Game Creation

Video game actors do far more than deliver lines; they breathe life into characters, contribute to motion capture performances, and often lend their likenesses for digital avatars. As games become more sophisticated, the emotional connection players develop with characters has grown immensely, emphasizing the essential role actors play. Yet, the emergence of AI technologies, which can now replicate voices and likenesses, poses a direct threat to these artists.

Guardrails for AI Usage: A Surprisingly Bold Move

The newly ratified contract includes measures to control the application of AI in gaming. Companies are now required to obtain consent when using a performer’s voice or likeness for AI-generated replicas. This crucial shift also empowers performers to withdraw their approvals in cases of misuse, providing a safety net against exploitation in a rapidly evolving digital landscape.

AI's Impact in Other Industries: A Broader Perspective

The fight for protection is not limited to the gaming industry. Various sectors, from animation to tech and education, are grappling with similar AI-related challenges. For example, the introduction of AI-generated models in Hollywood filmmaking proves that actors everywhere must redefine their roles and rights in the face of advancing technology. The union's proactive approach may serve as a blueprint for other industries facing the encroachment of AI.

What Lies Ahead for Voice Actors

This contract victory marks just the beginning of a long road ahead. Performers are more vigilant than ever, aware that emerging AI technologies pose existential threats to their craft. As conversations about AI in entertainment continue to develop, it’s vital for voice actors to remain engaged and advocate for their rights, ensuring that their artistry is not lost to rapid technological advancement.

By standing together, video game voice actors have paved the way for a broader movement that impacts not just entertainment, but also the future of work in various creative fields.

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Caught While Trolling: 13-Year-Old Arrested for Asking ChatGPT About Violence

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Understanding the Battle for AI Protections in Video Games

A Historic Strike: Actors Stand Against AI Threats

The Role of Voice Actors in Video Game Creation

Guardrails for AI Usage: A Surprisingly Bold Move

AI's Impact in Other Industries: A Broader Perspective

What Lies Ahead for Voice Actors

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